Value Place

 

We love clients who have a great idea, talented people and a passion to succeed. 

When we met the Value Place team, we immediately envisioned their potential and how we could work together to help them achieve it. In 2009, we embarked on a phased approach to create and deploy a digital strategy that would give Value Place brand visibility and convert casual web visitors into passionate customers.

The results? Phenomenal. 

 

Reservation engine. 
valueplace.com

What's the adage—you don't get a second chance to make a first impression? We believe that, especially when it comes to designing a website for a relatively new brand. It has to look good, work even better, and deliver a positive impression from the first pageview through the last.

  • What do folks want to do on ValuePlace.com? See the rooms, find a location, and make a reservation. It's pretty simple. So we made the whole process streamlined and intuitive, not to mention mobile-friendly, of course.

  • Our homework and methodical approach paid off—the website had a positive ROI in its first quarter of operation. And online reservations have averaged a staggering 93% growth year-over-year.

  • 93
    %

    growth

    year-over-year

A solid foundation. 
Brand Platform

With deep understanding of the Value Place customer (and potential customer), we refined the Value Place brand personality to match the needs and attitudes of the target customer. The outcome was a beautiful narrative that serves as a reference for all things brand—mission, vision, voice, tone, personality, visual expression, and profiles of the customer.

"We view n-tara as an extension of our marketing department."
Digital Marketing Services

We didn't stop with the launch of the new ValuePlace.com. As their agency of record, we're responsible for a full range of initiatives that reach new audiences, engage existing and prospective customers, and strategies that take advantage of new technologies and channels. All with one goal in mind: drive reservations and revenue.

  • Email Marketing

    Top-of-mind awareness is critical in the travel and hospitality industry, so our email program keeps customers in the loop on new location openings, coupons and specials. With segment-based email marketing, we've grown the vacation and business traveler segments dramatically.

  • Search

    In our view, nothing in the digital marketing toolkit is more important or more effective than search. We can't give away our secret formula for success, so let's just say that putting Value Place on the map by implementing thoughtful organic and paid search strategies has led to one of our greatest client success stories.

  • Web Content

    We consistently design, update and manage content on ValuePlace.com to keep the brand fresh and exciting, not to mention making the experience simple and intuitive for an ever-growing mobile audience.

Measurement & Planning

We exist to dream up, design and craft digital experiences that quite simply, make money for our clients. Value Place often refers to us as an extension of their marketing department. In that role, we are accountable for results. That's why we help Value Place justify their investments with us so every dollar is tracked and ROI can be accurately calculated.

 

And when we're not measuring results, we're planning for the next big idea that will continue to position Value Place as a leader in their category.

Know thy customer.
Customer Segmentation Study

What are your customer's needs, attitudes and behaviors?  Do you know who they are?  Do they know who you are? Why they buy from you? From your competitors? Without basic knowledge of the customer, you simply can't build an effective digital strategy.

 

That's why we begin every relationship with each of our clients by going deep into their customer's world. The result for Value Place: definitive customer segments generated from real data, and a set of personas that were somewhat surprising.