Posted by Mary Ellen Miller, Director of Marketing
Mary Ellen Miller and Brian Halligan swap cards at the HubSpot Inbound Marketing Summit.
If there is one thing that I can feel confident of after the Hubspot Inbound Marketing Summit I just attended in Boston it is validation. Validation that in creating this new web site, and in particular this blog, n-tara interactive is capitalizing on the sea of change that is currently taking place in this country. Marketing as you and I once knew it is taking its last gasps.
As Seth Godin said in his keynote address, every 30, 50 or 70 years an industrial revolution takes place and we are in the midst of one now.
Godin urged the sell-out crowd of 300 professional marketers to “be remarkable.” Then tell the story and spread the word. This blog is one opportunity for n-tara to tell our story (to our sneezers as Seth says) and spread the word.
What makes us remarkable?
Here’s a quick history:
- Three Purdue colleagues begin teaching at East Tennessee State University in the 90s.
- They plant the seeds for what becomes the premiere advanced visualization laboratory site in the world. (Competing against Singapore, Vancouver and 11 other cities around the globe.)
- They watch their students going to Sony and other places in California and say “Let’s stop the brain drain. Let’s keep these people here where we have such a fabulous quality of life in the mountains of northeast Tennessee.”
That was nine years and hundreds of awards ago. The most recent of those awards was Best of Show at the Horizon Interactive Awards (our work for client Xerox Global Services competed against over 1000 entries from agencies around the world.)
Now that is remarkable. Gesundheit!