We're continuing our conversation about Sales Enablement execution and best practices you can use or retrofit for use in your own sales environment.  The topic in this post:

Collaborate for sales-ready marketing and customer-ready sales.

Building a sales enablement solution should be designed in the manner of any development project.  It should follow a strict process from strategy to execution, with agreed upon deliverables at each phase of the project. 

As I alluded to in our last post:  Designing a Sales Enablement Solution: Part 1 - Getting Started, if you're thinking about a sales enablement solution for your company, you can be easily overwhelmed by the myriad of solutions available in the market. 

Most of our clients for sales enablement solutions have little difficulty articulating the problems their organizations face when it comes to sales effectiveness.   Looking back on the last 5 conversations I've had with clients and prospects who are kicking the sales enablement tires, there's a definite consistency in the issues they face.

We're continuing our conversation about Sales Enablement execution from the previous post on Best Practice #7 "Enough about me - tell me what you think about me." In this post we'll discuss scalability which represents the difference between good (one off) and great (repeatable and consistent) programs.