As a small agency with limited internal promotional budgets, we have to be extra clever and precise with our marketing endeavors. Every word, website, image, tweet, ad, blog post, status update and presentation is complicated by the extra pressure on the cobbler to be wearing awesome shoes while designing equally cool kicks for clients.

In a May 2009 Report titled: Where To Find Help For Web Design Projects, 2009, Forrester Research surveyed 41 web design firms (including n-tara interactive). Vidya Drego from Forrester has created an excellent reference for anyone seeking outside web design help. This report led me to think about some additional criteria we recommend you consider when selecting a web design agency:

Our creative director, Ethan Blumenstrauch, guided our brand development process and envisioned the story that's told in the 'gateway' of each website. He's a great storyteller, so in his own words, Ethan defines the meaning behind our new brands.

With the launch of our new brands, you're bound to have questions regarding our motivations behind why we launched divisional brands, and what the brands mean. I'm hopeful this post will explain our new direction.