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Last blog post:  February 16, 2010.  Ok, so we're not practicing what we preach. 

We're continuing our conversation about Sales Enablement execution and best practices you can use or retrofit for use in your own sales environment.  The topic in this post:

Collaborate for sales-ready marketing and customer-ready sales.

Building a sales enablement solution should be designed in the manner of any development project.  It should follow a strict process from strategy to execution, with agreed upon deliverables at each phase of the project.