The Hunter Fan Company is a respected, durable and desirable 100 year old brand, embarking on a new brand strategy, new product launches and new brand positioning. These initiatives include launching an all-new website, uniquely positioning Hunter Fan as the company for improving home air quality. Another key aspect of the endeavor is positioning new product lines in the marketplace.
n-tara interactive quickly took action to design the website using the new brand / communication platform, as well as to lay a robust technological foundation for the site that will be the host of bleeding-edge enhancements. The all-new website was designed and developed with one thing in mind: sell products. A full e-commerce implementation, paired with a modern look and feel, helps shoppers research, select and now, buy Hunter Fan products online.
Two additional product websites for Casabalanca Fan Company and Hunter Prestige were rolled out in 2010, highlighting the company's premier product lines.
The new Hunter Fan website has already resulted in steady online product sales, increased web traffic, and has helped reinforce Hunter Fan's commitment to enhancing its customers' personal style, maximizing comfort and promoting a healthy home.