fuse

Posted by Andy Didyk, Director of Business Development

I love it when a new client website launches.  There is so much that goes into it, from the initial sales effort, to ongoing consulting, creative work, development, quality testing, etc., that when it finally goes live one gets an incredible feeling of accomplishment (and sometimes a healthy amount of relief).  

For the past several months, I've had the pleasure of working on changehappensindegrees.org - a funky site that is the beginning of the “Look Up” campaign focused on saving energy and money for a lot of people.  The site is targeted at homeowners, who can reduce the amount of money spent annually on energy bills by up to $500 simply by using their ceiling fans and thermostats correctly.

Hunter Fan recently commissioned several independent studies that confirmed with cold, hard facts, what many assumed to be the case - you can raise your thermostat in the summer, and lower it in the winter, if you're properly using a ceiling fan to keep yourself comfortable.  This saves energy and money while you feel basically the same level of comfort in your home.

These studies caught the attention of celebrity environmentalist and successful actor Ed Begley, Jr., who agreed several months ago to endorse the campaign and who has begun a media tour in support of Look Up.  What Ed, and everyone else involved in this project, is excited about is that unlike installing expensive solar panels, or re-insulating your home, using a ceiling fan and thermostat is something that most people can do with little trouble.  It's a small step that most can take to both positively impact the planet and save some money.

We will be adding several interactive modules, including a region-specific home energy savings calculator, throughout the year, so I'll keep everyone posted.

n-tara interactive is partnering with Caffeine Communications (PR) and Doner (media buy) to bring the Look Up message to as many consumers as possible.