Posted by Thomas Eorgan, SVP, Marketing
Our creative director, Ethan Blumenstrauch, guided our brand development process and envisioned the story that’s told in the ‘gateway’ of each website. He’s a great storyteller, so in his own words, Ethan defines the meaning behind our new brands:
“n-tara’s focus is to create branded user experiences that connect buyers to brand, and sales to prospect, in an innovative, emotional way that inspires wonder and fuels business opportunity. Our designers relish the discovery of crucial consumer insights that organically – from the targeted individual user up - drive a user experience, and our creative culture is one of fluidity, flexibility and is highly reactive."
“In designing the brand signatures of both n-tara interactive and n-tara works, we turned to nature and viewed how organic elements – especially water – interact with one another. The brand signatures reflect the idea of “connection” in an ever-changing, always evolving fashion, much like an amoeba or sea-borne organism, hence the visual bridge between two forms contained within the mark. The particular shade of green utilized in the n-tara interactive mark reflected the rites of spring, the greening of a new season, signaling the birth a new era for n-tara. The particular shade of burnt orange used in the n-tara works signature reflects the larger idea of fire and energy.”