We think of the web as an ecosystem
It’s one big sphere of influence, full of conversations and interactions about your brand. A place where the intertwining of voice of the customer and voice of the company generates a dialogue, both online and off. Comprised of three distinct layers, the web ecosystem yields actionable insights and reveals sometimes surprising revelations about your customers’ needs, attitudes, and behaviors.
How we think
Bridging the gap between idea and execution.
When you’re looking for an interactive agency to work with, it’s easy to get overwhelmed. Can they really do all they say they can? Are they trying to do more than they should, or get away with not doing much of anything? Maybe this will help. No matter how big or small an idea, there’s nothing we can’t execute—flawlessly, on time and on budget. That’s because, behind all the complicated stuff we do—behind the “wows” and the award-winning designs and the technologies we invent—we’re pretty straightforward: We admire intelligence. We value insight. We don’t need it if it doesn’t inspire, and we’re obsessed with innovation. That’s how we approach just about everything.
Tying qualitative and quantitative analytic models to everything we create opens a two-way interactive pipeline between buyer and brand and serves as a barometer that directly links behavior to investment dollars.
We relish the discovery of consumer insights that unleash potential. Combining these insights with business intelligence, tools and creative, we simplify the complex to get consumers to the "buy" button.
Through animated storytelling, integrated game-play and beyond, we steer traditional messaging into emergent digital channels to engage coveted audiences, create buzz and fulfill expectations at every click.
Numerous industry awards for design excellence. Acknowledgements by Forrester and Frost & Sullivan for our software products. We never stop innovating ways to fuel the next business opportunity.
How we work
Aligned with focused business opportunity, each phase of our process has a specific set of strategic, creative and technology deliverables grounded in the discovery of critical customer insight. Our rigorous, rapid deployment methodology allows for quick innovation and publication with appropriate emphasis on strategy, testing, launch and optimization.
Where do you want to go? How will we measure success?
We start by asking a lot of questions to learn about the underlying technologies driving your business and how customers experience your brand. Together we create a roadmap that gives direction to the process and creates a visible path for the entire team.
What inspires your customers? What solution will spark the reaction you’re looking for?
We work diligently to create a unique look and feel in line with your brand. Graphic elements, script and storyboard are woven together to appeal to customer needs, attitudes and behaviors. You co-manage the project with ease, reviewing and signing off on the best concept and structure.
What are the best tools for the job? How are test audiences reacting?
We incorporate graphic and user interface design, voice, video and animation with backend technology and prepare for testing. Our strict quality assurance and user-testing process involves developers, analysts and reviewers to make certain that the application meets all functional requirements.
Can we make it even better? How can we help you succeed once again?
We evaluate any additional enhancements necessary for optimal results and ensure that the solution is adopted and marketed effectively. Because we build intelligence into every solution, we can measure success and create a value case for future endeavors.
How we learn
Today’s market leaders tell us about the challenges they face. At the n-tara works lab, we come up with the solutions.
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