Situation
Xerox, one of the most iconic brands in history, was set to launch a an all new brand identity. Central to the strategy, Xerox needed a website, designed to explain the ‘DNA’ of the brand, how it works, its brand rules, and provide a central point for downloading brand kits.
Solution
With a very tight timeframe, n-tara interactive constructed a visual ‘tour’ of the new brand in a rapid prototype approach, complete with a dashboard-style information architecture that enables one click access to popular content. The site was launched on a very simple CMS that allows constant updates by the client, and gives multi-levels of access to different internal groups and Xerox partners.
Success
The website was designed and launched to meet the client’s deadlines, with the collaboration of several Xerox partners, and the result was a very popular and successful web application that helped introduce the new look of Xerox to a whole new generation.