Vidal Sassoon

Vidal Sassoon Microsite


Helen of Troy is an iconic brand whose new sales and marketing strategies across multiple product lines include the launch of a new Vidal Sassoon product strategy that will change the marketplace dialog about hair care. Helen of Troy commissioned n-tara interactive to produce an interactive website to support and enhance all components of this national product launch, attract consumers to the new website, stimulate a new excitement and curiosity about Vidal Sassoon products, and guide customers through a crowded marketplace to the most convenient Vidal Sassoon retail outlet.


Working within a tight timeframe and budget, n-tara interactive constructed a sleek, simple, but visually elegant site on an easy-to-manage CMS. The site leads current and potential customers to a product solution and guides them to a "buy" decision quickly and easily. An educational approach eradicates confusion over technology components of hair-care appliances by leading product selection by hair type.


Supported by a television ad campaign, numerous print advertisements in health and beauty publications, and steady SEO activities, site traffic has soared to extend the brand visibility of Vidal Sassoon's new product line. cheap tory burch