Vidal Sassoon

Vidal Sassoon Microsite

Situation

Helen of Troy is an iconic brand whose new sales and marketing strategies across multiple product lines include the launch of a new Vidal Sassoon product strategy that will change the marketplace dialog about hair care. Helen of Troy commissioned n-tara interactive to produce an interactive website to support and enhance all components of this national product launch, attract consumers to the new website, stimulate a new excitement and curiosity about Vidal Sassoon products, and guide customers through a crowded marketplace to the most convenient Vidal Sassoon retail outlet.

Solution

Working within a tight timeframe and budget, n-tara interactive constructed a sleek, simple, but visually elegant site on an easy-to-manage CMS. The site leads current and potential customers to a product solution and guides them to a "buy" decision quickly and easily. An educational approach eradicates confusion over technology components of hair-care appliances by leading product selection by hair type.

Success

Supported by a television ad campaign, numerous print advertisements in health and beauty publications, and steady SEO activities, site traffic has soared to extend the brand visibility of Vidal Sassoon's new product line.