Situation
Value Place is the type of customer we love to serve. A strong, growing brand with a great product, Value Place had market momentum. However, the company lacked the core building blocks for its brand identity - namely who is our customer and what do they really care about?
Solution
n-tara interactive began a long relationship with Value Place by going back to basics to discover what the brand means to its loyal customer. Beginning with an nSight Customer Study to reveal customer needs, attitudes and behaviors, n-tara worked closely with Value Place to develop a brand platform that featured real, accurate personas, brand pillars and all the basics that make a brand come to life, online and off.
Success
The brand platform is the centerpiece in developing Value Place's website and online marketing strategy, and continues to be used as a benchmark to validate customer types, as a guide that drives creative for customer communications, and as a basis for identifying loyal customer segments.
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