Hunter Fan

Situation

The Hunter Fan Company is a respected, durable and desirable brand, embarking on a new brand strategy, new product launches and new brand positioning. These initiatives include launching an all-new website, uniquely positioning Hunter Fan as the company for improving home air quality. Another key aspect of the endeavor is positioning new product lines in the marketplace.

Solution

As the first step in an ongoing program to improve Hunter Fan's website, n-tara interactive transformed the hunterfan.com website from a basic product catalog into a fully functional communications platform. n-tara interactive launched three product microsites in 2008 to support the launch of new Hunter product lines. Partnering with Hunter in 2008, n-tara interactive quickly took action to design the website using the new brand platform, as well as to lay a robust technological foundation for the site that will be the host of bleeding-edge enhancements throughout 2009. A new Content Management System, product database, analytics package and methodologies to capture and leverage its viral audiences have all led Hunter to renew its online strategy partnership with n-tara interactive for 2009.

Success

Through tight collaboration with Hunter Fan, n-tara interactive translated and integrated an exciting new brand online using the existing framework and launching within a tight timeframe. The microsites were developed using a scalable CMS solution for easy modification and updates as new products are added.

View the Hunter Fan Website >>