Hunter Fan

Situation

The Hunter Fan Company is a respected, durable and desirable brand, embarking on a new brand strategy, new product launches and new brand positioning. These initiatives include launching an all-new website, uniquely positioning Hunter Fan as the company for improving home air quality. Another key aspect of the endeavor is positioning new product lines in the marketplace.

Solution

As the first step in an ongoing program to improve Hunter Fan's website, n-tara interactive transformed the hunterfan.com website from a basic product catalog into a fully functional communications platform. n-tara interactive launched three product microsites in 2008 to support the launch of new Hunter product lines. Partnering with Hunter in 2008, n-tara interactive quickly took action to design the website using the new brand platform, as well as to lay a robust technological foundation for the site that will be the host of bleeding-edge enhancements throughout 2009. In 2010, an all-new website was designed and developed with one thing in mind: sell products. A full e-commerce implementation, paired with a modern look and feel, helps shoppers research, select and now, buy Hunter Fan products online.

Success

The new site, launched in summer of 2010, has already resulted in steady online product sales, increased web traffic (up 13% in the first month), and has helped reinforce Hunter Fan's commitment to enhancing its customers' personal style, maximizing comfort and promoting a healthy home. 

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