Situation
Edwards & Associates, a Bell Helicopter/Textron owned company, is a dynamic suite of companies endowed with unique competitive advantages in the helicopter completion and aftermarket parts industries.The company needed an extraordinary redesign of the parts catalog for their Aeronautical Accessories division in order to win market share and triumph over a heavily competitive environment.
Solution
No strangers to print design, n-tara interactive applied themes from the Edwards & Associates brand platform to create a best-in-class parts catalog that is easy to navigate, on brand with AAI, and facilitates online transactions and higher customer satisfaction. With a simple and logical catalog identity 'system', it's now easy for customers to quickly find and identify the right parts for their application.
Success
The new catalog is but one element in a brand makeover, that aggressively courts the customer with cutting edge design and online/offline integration, reasserting Aeronautical Accessories’ dominance as the aftermarket manufacturer of choice for today and the foreseeable future.