Situation
Edwards & Associates, a Bell Helicopter/Textron owned company, is a dynamic suite of companies endowed with unique competitive advantages in the helicopter completion and aftermarket parts industries. However, the company’s web presence was dated, costly to maintain, and didn’t provide a prospective client with a branded experience that reflected the premium nature of its products and services. The organization of the website was compounded by the fact that the company has 4 divisions each with its own business objectives and value propositions.
Solution
n-tara interactive partnered with Edwards & Associates to completely revamp their online presence, to identify and achieve measurable objectives and to increase the effectiveness of all online marketing efforts. Concurrent with an all-new
brand platform
developed by n-tara interactive, we embarked on a current state analysis and competitive analysis to determine areas of opportunity and to directly address competitive threats and market factors. We then designed a site that would serve as a benchmark for the industry, to visually represent the concept of ‘performance, exceeded’ that was a foundational hallmark of Edwards & Associates’ brand platform. With custom photography, animated facility tours, and confident copywriting, the new site gleams and presents a well-articulated premium brand to customers and prospects.
Success
Launched in June, 2009 to accolades and praises from the helicopter community. Month over month increases in traffic and search engine results.
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