Edwards & Associates, a Bell Helicopter/Textron owned company, is a dynamic suite of companies endowed with unique competitive advantages in the helicopter completion and aftermarket parts industries.However, the company’s web presence was dated, costly to maintain, and didn’t provide a prospective client with a branded experience that reflected the premium nature of its products and services. The organization of the website was compounded by the fact that the company has 4 divisions each with its own business objectives and value propositions.
n-tara interactive partnered with Edwards & Associates to completely revamp their online presence, to identify and achieve measurable objectives and to increase the effectiveness of all online marketing efforts. Concurrent with an all-new brand platform developed by n-tara interactive, we embarked on a current state analysis and competitive analysis to determine areas of opportunity and to directly address competitive threats and market factors. We then designed a site that would serve as a benchmark for the industry, to visually represent the concept of ‘performance, exceeded’ that was a foundational hallmark of Edwards & Associates’ brand platform. With custom photography, animated facility tours, and confident copywriting, the new site gleams and presents a well-articulated premium brand to customers and prospects.
Launched in June, 2009 to accolades and praises from the helicopter community. Month over month increases in traffic and search engine results.
Learn more about the Edwards and Associates Brand Platform
Learn more about the Edwards and Associates Product Catalog