"We want customers to remember us because we’re different." That's what Corvesta, a dental benefits administration and health informatics company, proclaimed when they hired n-tara to create a brand new website. Corvesta was a new brand in the market, but with a team of industry veterans who know their business well. They wanted to be different, to distinguish their brand among an array of competitors who all look the same—the same messaging, the same images, the same look and feel. Corvesta also wanted to make an impression upon their entry in the market and catch the attention of a select group of prospects.
What better way to launch a dental benefits administration company then to use...masked wrestlers. It was a bold idea that the Corvesta team loved. We designed the website with core brand elements and styles in the layout and navigation, but weaved a wrestler theme throughout, using clever copy and custom photography. The benefit of this approach is that the campaign can be easily replaced when necessary, without changing the base website.
Just launched in February, 2012, the website was an immediate hit with Corvesta's stakeholders as well as Corvesta's parent company. The theme was easily extendable—the Corvesta team is applying the wrestler motif to event marketing materials and marketing collateral.
Visit the Corvesta Website