We're continuing our conversation about Sales Enablement execution and best practices you can use or retrofit for use in your own sales environment.  The topic in this post:

Collaborate for sales-ready marketing and customer-ready sales.

Building a sales enablement solution should be designed in the manner of any development project.  It should follow a strict process from strategy to execution, with agreed upon deliverables at each phase of the project. 

In a recent study by the Indiana University/Purdue University Indianapolis School of Informatics, Wellmont Health System’s website was recognized as the “best hospital system website in the United States”.

As I alluded to in our last post:  Designing a Sales Enablement Solution: Part 1 - Getting Started, if you're thinking about a sales enablement solution for your company, you can be easily overwhelmed by the myriad of solutions available in the market. 

Most of our clients for sales enablement solutions have little difficulty articulating the problems their organizations face when it comes to sales effectiveness.   Looking back on the last 5 conversations I've had with clients and prospects who are kicking the sales enablement tires, there's a definite consistency in the issues they face.