12/17/2008:: Categories:
marketing, news
Posted by Mary Ellen Miller, Director of Marketing
*In a time when agencies are cutting their workforce due to the economic turbulence, it's nice to share even the little successes. That's why this New Year, we're toasting our inclusion in the AdAge Top U.S. Marketing Services Agencies. We're listed as #200 (according to 2007 revenue) but we are bound to vault up the list based on our increase in revenue in 2008. We’re in some pretty fine company – it’s always nice to see your name alongside the biggest agencies in the world.
n-tara showed growth of 32.4 percent from 2006 to 2007 thanks to our laser focus on delivering strategic interactive marketing communications and sales enablement solutions. According to AdAge, 10.8% ($3.36B) of all agency business is digital, and although not immune from the supposed economic recession, we expect (read: hope, wish, want) that number to increase in 2009 as marketers invest more dollars in online initiatives that have tremendous value and most importantly, measurable performance.
Happy New Year and may 2009 be a prosperous one, despite the news!
12/12/2008:: Categories:
news, fun stuff
Posted by Thomas Eorgan, SVP, Marketing
It's that time of year again: the holiday season, when your spare time is consumed with shopping (online, of course!) and holiday parties (ours is the 19th - come on by!) and traffic (website visits) and holiday cards (make mine electronic). And speaking of holiday cards, if you're expecting our annual 'agency exploits' video, full of off-kilter hilarity, bad acting, and even worse singing -- we've taken a different route this year. Some of you will think that we ran out of ideas (admittedly, hard to top last year) or didn't have any time (yes - the shop is loaded with end-of-year projects).
But the reality is that in this time of economic slowdown and layoffs and general economic malaise, we realized the most appropriate way we could extend our holiday well wishes was to offer some help to those in need. So this year, in lieu of a full out holiday production, we're contributing to these great organizations that help those who are hurting this holiday season:
Second Harvest Food Bank
Speedway Children's Charities
The Salvation Army
We are making our donations through this website on behalf of our friends, colleagues, and customers as a thank you for continuing to support the n-tara family during this past year. We have been blessed with an uptick in business - despite the economy - in some part due to the pressure on marketing organizations to show measurable results from marketing spend (easy to do in the online channel). We anticipate this trend to continue as more and more companies invest in effective online marketing programs to drive awareness and online conversions.
For those of you who somehow missed our 2006 and 2007 holiday productions, we've dusted them off for your viewing pleasure. Enjoy!
"Sounds of the Digital Season" circa 2007
.JPG "Behind the Scenes")
"Behind the Scenes..." circa 2006
Happy Holidays from your friends at n-tara.
12/11/2008:: Categories:
branding, website development
Posted by Thomas Eorgan, SVP, Marketing
Welcome to the our new front door - an all new online experience for n-tara. The websites and blogs you are viewing represent the materialization of our new brands: n-tara interactive and n-tara works. For an interactive design firm to launch its own new web presence (even a single one) is a daunting task, especially for our company, which has seen phenomenal growth over the past 4 years. It’s daunting, because our pipeline is full of online endeavors, sales enablement tools, and branding strategies for our growing customer base. But, we made a committed effort to apply our discovery and development processes to the creation of our own websites, with good success.
The new websites are a work in progress, with many improvements to be made. We hope you’ll keep visiting the sites to see additional features and content, and we especially hope you will subscribe to our blogs and join in conversations with our team and other marketing professionals.
Again, thanks for visiting, thanks for being supportive of n-tara, and if you find any bugs or misspellings - or even colloquialisms -please don’t hesitate to point them out to us.